Digital Ad Truck – Ontario Federation of Labour

Project Description

Client: Ontario Federation of Labour (OFL)

Medium: Digital Ad Trucks

Market: Toronto

Objective: To voice opinion on Ontario’s education policies

Target: Political members at Queens Park (Ontario Legislative Building), and news media present at the protest

Tactic: Ontario Federation of Labour utilized Wild On Media’s Digital Ad Truck to reach its target audience during a rally organized to catch attention of province’s policy makers at Queens park. The attention catching creative displayed on the three large screens of the Digital Truck attracted attention of the attendees of the rally as well as mainstream news media.