Digital Ad Truck: Universal Music Canada
Client: Universal Music Canada
Agency: Havas Media
Medium: Digital Ad Truck
Objective: To promote new releases by various music artists and bands represented by Universal Music Canada
Target: General Public
Tactic: Havas media utilized Wild On Media’s outdoor advertising services for Universal Music Canada’s promotion. Over five weekends, five different artists’ albums were promoted in the Entertainment District and downtown core of Toronto with the Digital Truck’s visual and audio capabilities. Artists promoted were U2, Def Leppard, Bob Seger, Marylin Manson and R.E.M. in this 5-week long campaign.