Digital Ad Truck: Mamma Mia Soundtrack

Project Description

Client: Live Nation Entertainment

Medium: Digital Ad Truck

Market: Toronto

Objective: To create awareness about the launch of Mamma-Mia movie soundtrack

Target: General Public

Tactic: Live Nation promoted the launch of new Mamma-Mia soundtrack album with help of a Digital Ad Truck. Wild On Media targeted the busiest parts of the city, especially with high pedestrian traffic like Yonge-Dundas Sq and the downtown core. The Digital Truck was photographed by many fans of the Mama-Mia movie franchise amongst the 1000s of passersby who saw the ad over the course of the campaign.