Taxi Tops (Static): Moosehead Breweries

Project Description

Client: Moosehead Breweries

Agency: Media Experts

Medium: Taxi Tops (static)

Market: Toronto ON

Objective: To create awareness about redesigned packaging of Moosehead Breweries’ various beverages

Target: Adults

Tactic: Starting with Summer 2018, Moosehead breweries ran an 18-week long Taxi Top campaign targeting downtown Toronto to promote the newly redesigned packaging for Moosehead Lager, Moosehead Pale Ale and Moosehead Radler. Taxi tops were part of a wider outdoor campaign designed by Moosehead’s media agency, Media Experts.