Who We Are
The Out-of-home specialists
Nothing gets us more excited than out-of-home non-traditional media. We’ve lived and breathed it for nearly 20 incredible years. Based in Toronto, with offices in Montreal and Vancouver, we have the experience and passion to bring your media plan to life.
In 1998, our President George A. Christidis, imported and installed the first Canadian inner city video billboard from Las Vegas. This proved to be a defining moment in the OOH ad industry. As the billboard lit up the Yonge and Eglinton community in Toronto, broadcasting ads and live television events, many local and national advertisers aspired to be part of this new media, seizing the opportunity to take their message to the next level – larger, brighter and higher.
This pioneering video billboard installation was so successful that George soon complemented his media network by starting Wild On Media Inc. offering guerrilla-style still-image and video wall projection services. The excitement continued with the expansion of additional leading-edge mediums into Canada. Things really took off after this when helicopter aerial banner techniques were also added to the vastly growing portfolio.
Wild on Media continues to lead the way, innovating the non-traditional media market at every turn with out-of-home media that includes digital ad trucks, digital taxi tops, helicopter & airplane banners, skywriting, helicopter night signs, wall projections, street teams and much much more. We’re always on the lookout for new and exciting non-traditional media opportunities to offer our clients, and pushing the boundaries of how we can get your creative thinking out there.
Knowledge is powerful
Our management team has their background firmly rooted in the advertising world, in both conventional and non-traditional marketing strategies, providing an exceptional understanding in dealing day-to-day with media agencies and business owners. Our reputation has been built on many years’ exemplary service and attention to detail. We get that you’re often up against time pressures and how quickly a client’s demands can change, and that’s why our customer service is on hand to help plan, execute and report the progress of your media plan from start to finish.
Our Valuable Team!
George A. Christidis has been an active participant in the Canadian advertising and broadcast community for the past 33 years. He began his career at Benton and Bowles advertising agency. His career included being a media supervisor and account executive at Kert Advertising, an advertising sales executive at CHUM radio, an advertising sales manager at Infomedia, the General Sales Manager at the Malls Promotion Network and the General Sales Manager and television producer of a number of information program series.
Ted brings many print and other types of production experience, plus other technical equipment skills to the Wild On Media table, making sure trucks, bikes, billboards, projectors and generators are all perpetually ready to execute flawless campaigns. Ted was even on the pit crew for a driver at the Molson Indy for a few years, so certainly understands the importance of teamwork and getting things done right, and right now! Ted also keeps track of our brand ambassadors, drivers, adbikers and other specialists, and might occasionally even assume the lead position in street campaigns should the need arise. So if you see a spot for yourself on the Wild On Media team for our campaigns, be sure to get on Ted’s list of enthusiastic contacts. You never know when an opportunity to make some cash and have some fun doing it will come up!
Sergei MelnikovDirector Of Operations/Marketing
With over 10 years of experience in advertising, Sergei became a part of the Wild on Media family 3 years ago and has represented the company in the Quebec and Ontario regions ever since. A veteran of a several advertising generations, Sergei always keep clients happy with his outstanding service and personal charm. When he is not indulging in his love for race-cars or aviation shows, you might just find him at scenes for our customer activations, where he always does his job professionally and if you are lucky enough to work with him, we guarantee that you will have a memorable and enjoyable experience. We are grateful for his proven success over the years and look forward to working with him for many years to come.
Lynn WeeOperations Manager (Vancouver Office)
Lynn joined Wild on Media as an for the Vancouver office. Her task will be to manage the campaigns for Wild on Media clients in the Vancouver area.Lynn has been an active participant in the Independent Film Industry. She moved to Vancouver to study film at Emily Carr university of Art and Design. She had previously received a Diploma in Multimedia at Nanyang Academy of fine arts in Singapore. She has since graduated with a Bachelors Degree in Film, Video and Integrated media.
Sakaar PuriSr. Account Executive
Sakaar Puri is a Sr. Account Executive who also leads the company’s creative department. With education in Corporate Communications from Centennial College, Toronto and Mass Communication from Delhi, India, Sakaar brings insightful solutions to his clients and Wild On Media. In last ten years, he has worked in Film, TV and advertising industry of India and Canada. His short films have played in international film festivals and he recently became a certified Drone pilot!