Citizens Coalition Against Privatization (CCAP)

Project Description

Client: Citizens Coalition Against Privatization (CCAP)

Medium: Digital Ad Truck

Market: Toronto

Objective: to support CCAP’s three straight days of rallying in protest Hydro One Sale

Target: Ad 18+ around Queens Park, King & York, Beaches areas of Toronto

Tactic: to utilise Digital Truck to reach the targeted areas with CCAP message and support its volunteers protesting the provincial Liberal government’s sale of Hydro One