Mexico Tourist Board
Client: Mexican Tourist Board
Agency: View Monitor
Medium: Digital Ad Truck & Scrolling Ad Truck
Market: Toronto & Montreal
Objective: To promote two of their tourist destinations – Chiapas & Oaxaca.
Target: Ad 25 +
Tactic: To utilize a Digital Ad Truck and a Scrolling Ad Truck to target busy downtown areas in both markets in the summer of 2015