Mexico Tourist Board

Project Description

Client: Mexican Tourist Board

Agency: View Monitor

Medium: Digital Ad Truck & Scrolling Ad Truck

Market: Toronto & Montreal

Objective: To promote two of their tourist destinations – Chiapas & Oaxaca.

Target: Ad 25 +

Tactic: To utilize a Digital Ad Truck and a Scrolling Ad Truck to target busy downtown areas in both markets in the summer of 2015