Hockley Valley Resort
Client: Hockley Valley Resort
Medium: Digital Ad Truck
Objective: To promote during TIFF 2015
Target: Ad 25 +
Tactic: To rotate a 15-second commercial in a loop with other advertisers on a Digital Ad that drove around 8 hours a day for 11 days during TIFF. Major goal was to target all the busy areas downtown particularly around King & John where the Bell Lightbox building (TIFF headquarters), is located.