Digital Ad Truck: Hockley Valley Resort
Client: Hockley Valley Resort
Medium: Digital Ad Truck
Objective: To promote during TIFF 2015
Tactic: To rotate a 15-second commercial in a loop with other advertisers on a Digital Ad that drove around 8 hours a day for 11 days during TIFF. The major goal was to target all the busy areas downtown, particularly around King and John streets where the Bell Lightbox building (TIFF headquarters), is located.