Hockley Valley Resort

Project Description

Client: Hockley Valley Resort

Medium: Digital Ad Truck

Market: Toronto

Objective: To promote during TIFF 2015

Target: Ad 25 +

Tactic: To rotate a 15-second commercial in a loop with other advertisers on a Digital Ad that drove around 8 hours a day for 11 days during TIFF. Major goal was to target all the busy areas downtown particularly around King & John where the Bell Lightbox building (TIFF headquarters), is located.