Digital Ad Truck: Hockley Valley Resort

Project Description

Client: Hockley Valley Resort

Medium: Digital Ad Truck

Market: Toronto

Objective: To promote during TIFF 2015

Target: 25+

Tactic: To rotate a 15-second commercial in a loop with other advertisers on a Digital Ad that drove around 8 hours a day for 11 days during TIFF. The major goal was to target all the busy areas downtown, particularly around King and John streets where the Bell Lightbox building (TIFF headquarters), is located.