Medium: Digital Ad Truck
Objective: To promote the Uber concept to Limousine drivers.
Target: Markham and Pearson International Airport
Tactic: To reach limousine drivers while leaving a driver’s course being held near Markham Road and Milner Avenue in Toronto, with a medium that would draw immediate attention. Company representatives had the ability to sign up new clients on the spot.
During the same period of time, they also wanted to reach drivers arriving and departing from a limousine compound near Pearson Airport.
The selected LED Video Truck effectively reached both markets repeatedly proving that this ability to move and respond quickly will create a dynamic and successful promotional campaign.