Walking Billboards: MEC

Project Description

Client: MEC

Agency: Wasserman Partners

Medium: Walking Billboards

Objective: To promote Mountain Equipment Co-op’s new branding to MEC

Target: Toronto, Vancouver and Montreal

Tactic: For one week in September, Wild On Media’s Walking Billboards teams in Vancouver, Toronto and Montreal conducted a social media sample giveaway campaign. The teams in every city were scheduled to arrive in key market locations and the public would be advised via social media when and where the giveaways would occur.