Agency: Wasserman Partners
Medium: Walking Billboards
Objective: To promote Mountain Equipment Co-op’s new branding to MEC.
Target: Toronto, Vancouver and Montreal
Tactic: For one week in September, Wild On Media’s Walking Billboards teams in Vancouver, Toronto and Montreal conducted a social media sample giveaway campaign. The teams in every city were scheduled to arrive in key market locations and the public would be advised via social media when and where the giveaways would occur.