Project Description

Client: H&M Hennes & Mauritz Inc.

Agency: Mediacom

Medium: Aerial Advertising 2,500 sq. ft. Airplane Banner

Market: Victoria, BC

Objective: To launch new store opening at Uptown Shopping Centre

Target: Ad 18+

Tactic: Mediacom and client H&M contracted Wild On Media to promote the opening of their new store in Uptown Shopping Centre. This was done with an exciting aerial banner and for several hours morning commuters, and the rest of the people of Victoria were entertained by the airplane and the huge message in the sky.