Digital Truck: No Frills

Project Description

Client: No Frills

Agency: Ampifi Canada

Medium: Digital Ad Truck

Market: The Digital Truck travelled strategically and carefully chosen route along Rathburn Road, the southern border of Centennial Park, entered Centennial Park Blvd. - the road attendees of the Ribfest would use to park their cars at several parking lots. It also travelled along Eglinton Ave. (northern park border) to reach attendees entering the park from that end

Objective: Utilize an LED Truck to reach attendees of Toronto Ribfest.

Target: : Attendees of the Toronto Ribfest at Centennial Park. Toronto Ribfest is one of the largest such events in Canada drawing over 150,000 people. Given that 2017 Ribfest coincided with Canada’s 150th B-Day celebrations the event drew over 200,000 attendees.

Tactic: The Video Truck was an excellent medium to target people living within the area as well as reaching people from outside the area who were attending the event