Walking Billboards: Benjamin Moore Paints

Project Description

Client: Benjamin Moore Paints

Agency: Ground Zero

Medium: Walking Billboards

Market: Toronto

Objective: To reach the target audience to promote the premium brand as well as distribute coupons

Target: 25+

Tactic: 20 LED-illuminated Walking Billboards with Brand Ambassadors were positioned in various locations during 2011 Toronto International Film Festival (TIFF)