Mad Italian Gelato Bar Opening Toronto July 2013

Project Description

Client: Mad Italian Gelato Bar & Café Italiano

Agency: Pink Elephant

Medium: Digital Video Truck & Walking Billboards

Market: Toronto

Objective: To promote the new restaurant opening on the Danforth

Target: Ad 18+ living and/or working near restaurant opening

Tactic: Client chose to utilize an LED Video Truck to bring awareness in the neighbourhood of the new restaurant. 3 Walking Billboards were also utilized to engage with the foot traffic in the vicinity. Brand Ambassador handed out coupons for free ice cream scoop to incent people to go into the restaurant to check it out and sample one of several flavours of a delicious scoop of gelato.