Adbikes & Walking Billboards: Rabba New Location

Project Description

Client: Rabba

Agency: Pink Elephant

Medium: AdBikes and Walking Billboards

Market: Vicinity of Jarvis Street in Toronto where the new store is located

Objective: To promote the Grand Opening of Rabba’s newest 24 hrs location

Target: Adult

Tactic: To utilize AdBikes and Walking Billboards with Brand Ambassadors to circulate and engage audiences around the new store. Both Brand Ambassadors and AdBike riders were engaging with the public by handing out flyers promoting free food samples and cooking demonstrations by the famous Chef Massino, which was performed at the new store location.