Adbikes & Walking Billboards: Rabba New Location

Project Description

Client: Rabba

Agency: Pink Elephant

Medium: AdBikes and Walking Billboards

Market: Vicinity of Jarvis Street in Toronto where the new store is located.

Objective: To promote the Grand Opening of Rabba’s newest 24 hrs location.

Target: Adult

Tactic: To utilize AdBikes and Walking Billboards with Brand Ambassadors to circulate around the new store. Both Brand Ambassadors and AdBikes riders were engaging with public, handing out flyers promoting free food samples and cooking demonstrations by famous Chef Massino performed at the new store location.