Mike & Rachel Marriage Proposal

Project Description

Client: Michael & Rachael Marriage Proposal

Medium: Digital Ad Truck

Market: Toronto

Objective: To create a marriage proposal worth remembering.

Tactic: : Michael wanted to make his marriage proposal to his girlfriend Rachael extra special. On the day, he blindfolded her and drove her to a park, where their friends and family were also waiting. A digital truck playing their favourite songs was playing as they arrived. When Michael took off the blindfold, all three screens of the digital truck were showing pre-selected photos of the couple that captured their relationship developing. One minute into the slide-show and Michael got down on one knee. Rachael said ‘yes’. Champagne and fireworks followed.