Client: Live Nation
Medium: Digital Ad Truck
Market: Downtown Toronto
Objective: To promote various artists and their upcoming concert events.
Target: Live Nation utilized the LED Video Truck with its capability of showing video spots along with audio, to promote various artists and theri upcoming concert events. On June 28th, 2015, the day of Toronto Pride Parade , they promoted the Madonna and Ricky Martin concerts. The mobile LED Video Truck was positioned at key locations along the parade. After the Parade, it traveled around and targeted various Pride events. On July 25th & 26th., the last 2 days of the Toronto Pan Am Games, Live Nation took advantage of the increase in people drawn to Toronto as a result of this once in a lifetime event, to promote the Ricky Martin concert as well as other artists' concerts such as Lenny Kravitz, Josh Groban and Kevin Hart
Tactic: Showing video spots with audio of Madonna and Ricky Martin performing, as well as other artists' concerts such as Lenny Kravitz, Josh Groban and Kevin Hart.