Digital Ad Truck: Live Nation

Project Description

Client: Live Nation

Medium: Digital Ad Truck

Market: Downtown Toronto

Objective: To promote various artists and their upcoming concert events

Target: Live Nation utilized the LED Video Truck with its capability of showing video spots along with audio to promote various artists and their upcoming concert events. On June 28th 2015, the day of the Toronto Pride Parade, they promoted the Madonna and Ricky Martin concerts. The mobile LED Video Truck was positioned at key locations along the parade. After the Parade, it traveled around and targeted various Pride events. On July 25th & 26th., the last 2 days of the Toronto Pan Am Games, Live Nation took advantage of the increase in people drawn to Toronto as a result of this once in a lifetime event, to promote the Ricky Martin concert as well as other artists' concerts such as Lenny Kravitz, Josh Groban and Kevin Hart

Tactic: Showing video spots with audio of Madonna and Ricky Martin performing, as well as other artists' concerts such as Lenny Kravitz, Josh Groban and Kevin Hart.