Laser Projection – Universal Music, Katy Perry (single release “Rise”)

Project Description

Client: Universal Music for Katy Perry

Medium: Laser Projection

Market: Prominent buildings in downtown Toronto

Objective: To promote the release of Katy Perry’s new single “Rise”.

Target: Adult and young adult

Tactic: This campaign was a part of worldwide initiative where Universal Music chose different outdoor media in various major cities. Laser Projection shows were carried out over 2 nights on Toronto’s most prominent buildings