Laser Projection – Universal Music, Katy Perry (single release “Rise”)
Client: Universal Music for Katy Perry
Medium: Laser Projection
Market: Prominent buildings in downtown Toronto
Objective: To promote the release of Katy Perry’s new single “Rise”.
Target: Adult and young adult
Tactic: This campaign was a part of worldwide initiative where Universal Music chose different outdoor media in various major cities. Laser Projection shows were carried out over 2 nights on Toronto’s most prominent buildings