Digital Ad Truck – Universal Music, J Cole Album Release

Project Description

Client: Universal Music for J Cole

Medium: Digital Ad Trucks

Market: Downtown Toronto

Objective: To promote the release of J Cole’s new album “4 Your Eyes Only”.

Target: Adult and young adult

Tactic: Universal Music chose to utilize three Digital Ad Trucks to drive around downtown Toronto. The video trucks formed a cavalry as they targeted high traffic streets, garnering attention of both pedestrians and people in their cars. Quite a few people were seen taking pictures and videos of the trucks with their phones as the trucks were passing by