Digital Ad Truck: Progressive Conservatives

Project Description

Client: PC Provincial Political Party Ontario

Medium: Digital Ad Truck

Market: Toronto Downtown

Objective: To have a presence outside of CBC studios where the debate was held with all political parties on June 3, 2014. The objective was also to have a presence on June 11, 2014 at four scheduled Toronto Liberal MPP locations where Kathleen Wynn was to rally.

Target: 18+

Tactic: To utilize a Digital Ad Truck on June 3, 2014 and park it in front of the main entrance of CBC studios. The main goal of the campaign was to bring awareness to the public that Kathleen Wynn was similar to her predecessor Dalton McGuinty when her election platform was based on bringing in new changes. We also utilized a Digital Truck to target voters at the four scheduled Liberal MPP Toronto locations where Kathleen Wynn was going to be campaigning.