Client: Cash Money
Medium: Human Directional Sign Spinners
Objective: To promote a payday loan offer of $3000 for $20 and generate new clients and bring back older clients.
Tactic: Two Human Directional Sign Spinners stood outside 10 chosen CashMoney locations on Fridays and Mondays for four weeks. They successfully span, twirled and danced to grab the attentions of passers-by.