Cash Money

Project Description

Client: Cash Money

Medium: Human Directional Sign Spinners

Objective: To promote a payday loan offer of $3000 for $20 and generate new clients and bring back older clients.

Target: Toronto

Tactic: Two Human Directional Sign Spinners stood outside 10 chosen CashMoney locations on Fridays and Mondays for four weeks. They successfully span, twirled and danced to grab the attentions of passers-by.