Project Description

Client: BMO

Agency: Maxus Global

Medium: Digital Ad Truck, Food Sampling Truck & Walking Billboards

Objective: To promote BMO relocating from the Southeast corner of Church St. & Bloor St. to the Northwest corner at the same intersection.

Target: Toronto

Tactic: Three unique outdoor mediums were used – a fully wrapped Food Sampling Truck was a base from where Brand Ambassadors with Walking Billboards served free coffee to people on the street. The LED Video Truck was used to drive around the area promoting the new branch.