BMO – Cossette

Project Description

Client: BMO

Agency: Cossette

Medium: Aerial Advertising, Helicopter Sky Mural (10,000 square foot digitally printed aerial banner)

Market: Toronto & Vancouver

Objective: To promote the launch of the points travel card against the target audience

Target: Ad 18 +

Tactic: A 10,000-sq. ft. digitally printed aerial banner was produced and towed by helicopter over the above markets