Agency: Cossette Media
Medium: Airplane Banner (Skysign)
Objective: To support and advertise an Aeroplan event held at Dundas Square
Target: Dundas Square, Downtown Toronto
Tactic: On September 4, 2013 Cossette Media and client Aeroplan contracted Wild On Media to support an Aeroplan event held for their top current card users, taking place at Yonge-Dundas Square in downtown Toronto.
Wild On Media’s airplane towed a colourful aerial banner (Sky Sign) twice for several hours. Morning commuters on the highways, shoppers, tourists and residents, in fact hundreds of thousands of Torontonians (if not more) were entertained by the airplane towing a vivid message in the sky.