Taste of The Danforth

Project Description

Client: Greektown on the Danforth BIA

Agency: Lightning Group

Medium: Digital Ad Truck

Market: Toronto

Objective: To promote the Taste of the Danforth in 2012, 2013 (both Digital Ad Truck and Helicopter Digital Nightsign were used) and 2016 Festivals.

Target: Ad 18 +

Tactic: to utilize a Digital Ad Truck to bring awareness of the 2013 Taste of the Danforth Festival.