Digital Ad Truck: Scotiabank Toronto Waterfront Marathon 2017

Project Description

Client: Scotiabank

Medium: Digital Ad Truck

Market: Scotiabank Toronto Waterfront Marathon route, positioned along the way at Lakeshore Blvd. and Spadina Ave

Objective: To provide Scotiabank Toronto Waterfront Marathon’s runners with a “cheer-screen” along the route

Target: Marathon’s runners, cheerleaders along the route

Tactic: Scotiabank Toronto Waterfront Marathon in 2017 chose the Digital Ad Truck instead of the traditional LED video wall to cheer the 25,000 participating runners. The Digital Ad Truck proved to be more cost-efficient alternative by avoiding the need to have several technicians, heavy equipment, engineer approval and permits to set up. It also proved to be more time efficient at setup and tear down time. Participants of the marathon were cheered on by their friends and family’s pre-taped messages activated by a sensor when they ran by