Walking Billboards: Nintendo
Agency: Zenith Optimedia
Medium: Walking Billboards
Market: Toronto Metro Convention Centre
Objective: To promote Nintendo’s new game: Metroid-Samus Returns
Target: Attendees of Fan Expo 2017
Tactic: Utilizing Brand Ambassadors and attention-grabbing Walking Billboards to engage with attendees as there were entering Fan Expo, directing fans and gamers to the Nintendo booth.