Walking Billboards: Nintendo

Project Description

Client: Nintendo

Agency: Zenith Optimedia

Medium: Walking Billboards

Market: Toronto Metro Convention Centre

Objective: To promote Nintendo’s new game: Metroid-Samus Returns

Target: Attendees of Fan Expo 2017

Tactic: Utilizing Brand Ambassadors and attention-grabbing Walking Billboards to engage with attendees as there were entering Fan Expo, directing fans and gamers to the Nintendo booth.