OLG LottoMax

Project Description

Client: OLG

Agency: PHD

Medium: Digital Ad Truck

Market: Downtown Toronto where both pedestrian and mobile traffic is high. Major shopping malls parking lots.

Objective: To bring public’s attention to days when lottery winnings will be extra high.

Target: 19+

Tactic: : To inform public of high winnings by displaying video of OLG logo and the amount of the potential win Loto Max.