20th Century Fox – Fantastic Four

Project Description

Client: 20th Century Fox

Agency: Media Edge

Medium: Aerial Advertising, Helicopter Sky Mural (8,500 square foot digitally printed aerial banner)

Market: Toronto, Montreal & Vancouver

Objective: to reach the target audience prior to the release of the Fantastic 4 movie

Target: Ad 18 – 24

Tactic: An 8,500 digitally printed aerial banner was produced and then towed by helicopter over the above markets