Medium: Digital Ad Truck & Walking Billboards
Objective: To promote the Watermark Development
Target: Etobicoke and Mississauga
Tactic: During five days in June, and July 1st, a Digital Ad Truck and a team of Walking Billboards were utilized to participate in a Canada Day Parade, held in Port Credit, and also at the Mississauga Waterfront Festival.
Thousands of people were reached as the Digital Ad Truck circulated locally. Many people were seen taking photos and selfies, as well as stopping purely to read the message on these amazing screens.