Digital Ad Truck: Ghods Builders

Project Description

Client: Ghods Builders

Medium: Digital Ad Truck

Market: Toronto

Objective: To promote their condominium development at 5959 Yonge Street during TIFF 2015

Target: 25+

Tactic: To rotate a 15-second commercial in a loop with other advertisers on a Digital Ad Truck that drove around 8-hours a day for 11 days during TIFF. The major goal was to target all the busy areas downtown, particularly around King and John streets where the Bell Lightbox building (TIFF headquarters), is located.