Southside Shuffle

Project Description

Client: Southside Shuffle, Queenscorp, Havana Cigars, Chopshop, Turtle Jacks & Southside Johnny’s

Medium: Digital Ad Truck

Objective: To promote various local businesses at a local street festival.

Target: The Tim Horton’s Southside Shuffle Blues & Jazz Festival, Port Credit

Tactic: The Digital Truck was featured in the parade then after positioned right in the festival while Lakeshore Road was closed to traffic. One side of the screen was raised hydraulically 17 feet above the crowds and featured the organizer’s commercial, along with various advertisers’ commercials (including audio).

The promotion was enjoyed by about 70,000 people over 3 days in early September.