Wall Projections: Yellow Tail Wines

Project Description

Client: Yellow Tail Wines

Agency: OMD

Medium: Wall Projections

Market: Vancouver, Edmonton, Calgary, Toronto, Montreal & Halifax

Objective: To promote the Yellow Tail wine against the target audience

Target: 18+

Tactic: To project a microsite on walls located in the Entertainment Districts in each of the markets, and to encourage people walking by the projection sites to send a toast via SMS technology. Within seconds their toast would be displayed on the wall along with other toasts that were sent from projection activations across the country. Every message went through an automatic filtering system before projected. Onsite technicians could also eliminate any inappropriate messages that may have gotten through the automatic filter.