Lexus of Calgary – 2016 RX

Project Description

Client: Lexus of Calgary – 2016 RX

Medium: Aerial Advertising, Helicopter Sky Sign (3,000 square foot digitally printed aerial banner)

Market: Calgary

Objective: to promote the launch of the new 2016 RX

Target: Adults 18+

Tactic: a 3,000-sq. ft. digitally printed aerial banner was produced and then towed by helicopter over Calgary as well as flying over Lexus of Calgary dealership during their launch party