Wild on Wheels is a unique mobile media tool consisting of a fleet of three-wheeled Vespa trucks supporting a rotating and detachable, five by eight foot, four-sided advertising paneled cube and an assortment of light and sound capabilities with no equal. More importantly, it is our “outside” marketing strategy in action. For use in advertising, promotion, street theatre and events, it has an ability to connect and impact the consumer in a way that static billboards can’t dream of, for a cost that television and radio can’t approach.