Wild On Media and Tyskie Beer make an Olympic appearance
The popular Polish beer TYSKIE, contracted Wild on Media to provide the people of Poland with a front row emotional view of the activity surrounding the Vancouver Winter Olympics.
TYSKIE, a sponsor of the Polish Olympic Association wanted to do something unique at the Olympics. Wild On Media offered a Wall Projections campaign that fit in perfectly with TYSKIE’S wishes. For five nights at different locations near the Olympic village, video cameras captured the projections as well as the passion of the Olympic fans. The footage was placed on Wild On Media’s FPT site after each projection and TYSKIE’S staff in Poland edited the material and placed it on the TYSKIE web site to capture the spirit of the Olympics and convey their support for the Polish athletes. The people of Poland got a daily sense of the excitement taking place during the Olympics in Vancouver.